Where Do Buyers Come From?
The NAR Profile of Home Buyers & Sellers is the most valuable piece of statistical information any agent can have! Get the latest copy of the NAR Profile of Home Buyers and Sellers here. The publication is a statistical compilation of data NAR has collected from agents across the nation. It shows you what buyers are sellers are looking for, what types of marketing work, and where buyers come from.
Knowing where buyers come from can help increase the effectiveness of your marketing efforts! It is a common misconception among sellers that newspaper advertising is the best way to attract buyers. According to the 2015 NAR Profile of Home Buyers and Sellers, only 20% of buyers come from print newspaper advertisements. The majority of buyers (89%) use an online website to look for a new home. The Profile is also a great tool to use during presentations as well as for your own marketing purposes. Find out what buyers and sellers really want from their real estate agent and focus your marketing pieces on those topics. Create unique, valuable and relevant marketing content that provides useful real estate or finance information.
Source: 2015 NAR Profile of Home Buyers & Sellers