Fact: If you’re not using video in your marketing, you are behind the trend. Statistics show that 30% of people surfing the internet will go to YouTube, so if you’re not there, you’re missing out on an excellent FREE opportunity to promote your business.

In my Video Internet Marketing course, I teach students how to get started with an internet presence on YouTube and how to optimize their videos for search engines. However, one of the biggest challenges for real estate agents is getting past the shyness of being in front of the camera. Well, I think it’s important to emphasize that you can still utilize video in your marketing without always having to be in front of the camera. Here are some great options:

1) Create video slideshows using a service like Animoto for Real Estate. This is great for creating video tours of your listings using still photographs or for even creating video slideshows that highlight you and your business. Animoto video slide shows are easy to create too. I wanted to try out their service, so I created a free account which allows you to create a 30 second video slide show. I uploaded my photos, picked a song from their free music library and clicked Publish. The video was created within a few short minutes.

Once you create your video, you can post it on YouTube, share it on Facebook and even upload it to your website or blog. Check it out!

Make a video of your own at Animoto.

You can also download the Animoto app on your iPhone.

2) Create video tutorials using screencasts of what you see and what you are doing on your computer screen. For example, you can create a video tutorial library for your website on how to complete important real estate applications and forms. All you need is a microphone and screencast software like Jing, and you are on your way to creating video tutorials.

3) Create neighborhood tour videos that highlight the homes and community including neighborhood amenities, nearby shopping, schools, popular functions (e.g. farmer’s markets and events), etc. You can even add video testimonials of people who live in the area discussing why they bought a home in the area, how long they’ve lived there, and what they like most about their community.

These are just some of the ways to incorporate video into your marketing efforts without having to be in front of the camera. So be creative, stop delaying, and start your video marketing today!

Do you have any creative ideas for real estate video marketing?

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