Marketing Tip: Stay in Touch!

Stay in Touch!

According to the NAR Profile of Home Buyers & Sellers (2015), only 12% of Home Buyers use their previous agent to buy or sell a home. This serves as proof that most agents fail to market to the right demographic first! The Profile states that 72% of Buyers would definitely use their real estate agent again or recommend them to others (NAR Profile of Home Buyers & Sellers, 2015). So why are only 12% of Buyers using their previous agent? So what happened? They forgot who you were because you didn’t stay in touch!2015 HBS chart demonstrating effects of staying in touch for buyersThis trend presents among Home Buyers but also with Sellers! Only 24% of Sellers use their previous agent to list their home (NAR Profile of Home Buyers & Sellers, 2015). You sold them the house! They should be using YOU as their listing agent!

2015 HBS chart demonstrating effects of staying in touch for sellers

The importance of staying in touch is magnified right here in these statistics. Never forget to include your past clients in your marketing efforts as part of your sphere of influence! Remember, if you want to be successful in this business, you must STAY IN TOUCH!

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