National Association of REALTORS
2013 Member Profile
Technology Statistics
Why so little use of Contact Management & CRM Software?
National Association of REALTORS 2013 Member Profile, Technology Statistics
(214) 449-1022
National Association of REALTORS
2013 Member Profile
Technology Statistics
Why so little use of Contact Management & CRM Software?
National Association of REALTORS 2013 Member Profile, Technology Statistics
One of my agents recommended that I follow your blog, and I’m ashamed to say that I’ve already gotten pretty lost! What exactly is CRM Software?
CRM stands for Customer Relationship Management. CRM Softwares help agents manage and build their relationships with past, current and future clients. In real estate, a good CRM software or Contact Management system will help you track new leads, manage every step of your transactions, and help you keep in contact with your Sphere of Influence. Examples of real estate specific Contact Management / CRM Softwares include Top Producer, Realty Juggler, and Agent Office.
We sell real estate CRM software and I have to say that we compete with pen and paper most of the time. Most agents use nothing more than their instincts when when the follow-up with leads. The one thing that I tell anyone who asks is to set aside 1 hour each day in your calendar (have your calendar email you a reminder) for ‘office hours’ and during these office hours make your follow-up phone calls, write out birthday cards, Christmas cards and the like. I can promise you that you will find 1 hour of things to do if you use a CRM and can also guarantee that you will make more money doing it!
Using CRM software will provide structure and discipline that will help you to make more money.