Courses
Cloud Computing for Today’s REALTOR
In this challenging market, REALTORS need to be efficient and productive at all times. The ability to keep files in-synch and accessible while on-the-go is a key element to success in this busy lifestyle. Cloud computing and paperless systems support this model and enable agents to be more responsive to their customers’ needs than ever before. Never be caught without the information you need again!
- The efficiencies of storing data in the sky
- Working with Dropbox, the cloud computing hybrid
- iCloud Configuration
- Reducing costs with online documents and communications
- Getting organized with paperless file systems
- Sharing documents, contacts and calendars, email, pictures, presentations & more via Google Apps for Business
- The highest ranked scanner for Real Estate agents
Attracting Today’s Internet Buyer
If you don’t know exactly who is it, what they want and how to give it to them, you’re giving away the bank! Discover the five critical things your website must have. Recognize the one fatal mistake the causes the ultimate buyer to keep surfing right past your real estate site. Understanding search engine placement and what they are really selling.
- Understanding how SEO & how Pay per click works
- The contributing factors that lead to the top of search engine results
- The best template websites available
- The role of REALTOR.com in your web strategy
- Generational differences in website buyers
- How Social Networking fits into your web strategy
- Embedding videos and widgets into websites & blogs
Course approved for 3 hours MCE Elective Credits in the State of Texas. TREC # 03-00-034-23975
Get Techie with it!
10 technology tips to make your life easier and more productive in real estate. The do’s, don’ts and how to’s of sending pictures, fancy flyers and other attachments by e-mail…Finish every message with a personal or professional signature in just two clicks. Learn to “borrow” pictures and text from the internet. Get domain names and manage them, “How To” mail@yourdomain.com the which and why. . . and more cool stuff to make your life and work easier.
- Reduce or eliminate technical issues
- Going Paperless
- How did they do that? Creating the fancy e-mail messages
- Attachments – when, why, what size and how
Objectives:
The student will be able to implement the most desired productivity tools that the “technically inclined” use daily in Microsoft Office (Microsoft Word, Microsoft Outlook and Internet Explorer).
The students will learn how to keep themselves protected against the latest worm viruses at the same time minimizing technical issues in Windows and Office.
The student will be able to copy text and pictures off the Internet.
Smart Phone Technologies
What to buy along with 10 cool tips to give your competition Smartphone Envy
- iPhone, Droid, & Windows Mobil – which and why
- Change it here or change it there, a lesson in synchronization
- Too small, can’t read it, make it easier to see and read
- Surf and check e-mail on the run
- Bulging pockets? A look at the latest and greatest available
- 3 things you must know to make it all worthwhile
- The coolest smart phone apps in real estate
OK, what’s the deal with Wireless?
From 80211b to Blue Tooth, you are going to understand the “need to know” when it comes to practical wireless technology in real estate.
- All about Wi-Fi, getting wireless Internet around the home or office
- Getting an Internet connection while you are out showing or traveling
- What is Blue Tooth and why you want it
- Security issues you need to know about
- Why you should know PAN, LAN and WAN
- Cool Software for your wireless technology
Objectives:
The student will be able to identify the three different Wireless network types and the practical uses for them in real estate.
The student will see how to share an Internet connection among multiple computers in the home or at the office, wired or wireless.
The student will understand security risks associated with wireless networking.
The student will be able to set the basic security settings for a home wireless network.
Getting Back to Basics in technology
A refresher in practical real estate technology basics such as which computer and why, tips & tricks in windows, why your computer is so slow, why do you experience so many problems, maintenance, backing up strategies and more.
- Purchase a computer with confidence
- Get around windows without falling
- Minimize technical issues and time wasters
- Systems for saving files and actually retrieving them
- Keeping yourself protected from the latest worm viruses
Objectives:
The student will be able purchase a computer with more confidence.
The student will be able to navigate windows and software programs more efficiently.
The student will understand how to properly save files to their computer and be able to retrieve those files.
Outlook E-Marketing Strategies
One full day, bring your computer and get it done in class. Ten hardcore “how-to’s” for using Microsoft Outlook in real estate! Create one e-mail address for life, increase traffic to your website, save money and choose the best domain name for your branding. Plus 8 reasons to say, “I knew Microsoft Outlook could do that; now I know how” and the definitive solution: replacing your current contact manager with Microsoft Outlook.
- Hands on implementation in class
- Personalized Mass Mail merge
- The coolest looking messages
- Auto signatures and time savers
- Consistent communication with your Sphere of Influence
- A permanent e-mail address that fits your branding strategy
- Cheap e-mail services without holding you hostage
- The e-mail addresses and market strategy integration
- You and Outlook, organized and under control
- New understandings and finer points of attachments
- Appropriate E-Marketing etiquette
- Consolidating databases, importing & exporting
- Sorting out which version of Office and Outlook
This can be booked as an elective course toward the CRS Designation for 8 Credits.
TREC 07-00-102-22369
Students
Outlook E-Marketing Strategies is not your ordinary class. To ensure the greatest possibility of success, we actually implement what we learn in class while the instructor is there to help. This is a “hands on” course. Come prepared!
To ensure you will be able to start class with the rest of the students please do the following well before the day of class.
- Bring a fully functioning notebook or laptop computer and power supply with functioning WiFi.
- Have Microsoft Office version 2003, 2007 or 2010 installed and windows updates updated. (A 60 day free trial of Microsoft Office 2010 can be downloaded at http://office.microsoft.com/en-us/try/)
- Bring your login and passwords for all e-mail accounts, domain name accounts and website accounts.
- If you have it handy, bring a power strip and extension cord in case the facility has a limited supply.
If you do not have access to a notebook computer or laptop, you may share. We suggest sharing only with a “tech savvy” attendee. All attendees must pay the required class fees.
Course Sponsors:
The facilities need to be conducive to a hands on training class: ie extra space between rows so the instructor and students can freely move to assist, access to power and wireless Wi-Fi internet access.
Digital Imaging . . . Tips, Tricks & Cameras
Spend a few minutes in MLS and you can see that we have trouble with the Digital Camera. This is 90 minutes of the need to know for all but the best real estate photographers. From Camera choices to features and Photo editing software to the tips needed for the best results.
- 5 Marketing pieces that your sellers will go crazy for
- Better image quality and speed with e-mail, websites and MLS
- The three most important features your next camera must have
- Two cameras that Rock for under $200
- Optimizing the Flash in all Situations
- Virtual Tours – Out with the Old and In with the New
- The two best digital imaging programs – FREE
- Photo enhancement and correction
Get Back To Work or Get Out
It’s a new market and it’s a tough market. Why are some agents loving it and looking forward to 2010 while many are running for the hills? “Get Back To Work or Get Out” This is exactly what you need to get ready for 2010. A new course based on old principles. Spend a day with Mark Porter focused on getting prepared to ensure this is your best year yet. Stop “just getting by” or you may find yourself getting out. Now more than ever its critical that you get it together in a proactive way. Are you going to do it on your own? How’s that working for you?
- Organizing Strategies
- Building a Business plan
- Getting Clarity of Focus
- Holding Expenses Accountable
- Budgeting for profit
- Finding your Motivation
- Increasing productivity
- Achieving planned and focused marketing for this economy
- The latest marketing tools that are working
- Up to the minute social networking techniques
Managing the Menace with Microsoft Outlook
90 Minutes – Real Estates most popular contact manger and e-mail client is Microsoft Outlook. Get your questions answered at your level in this easy practical application session.
• Ten hardcore “how-to’s” for using Microsoft Outlook in real estate
• Instant Contact Records
• The coolest looking messages
• Auto signatures and time savers
• You and Outlook, organized and under control
• New understandings and finer points of attachments
Moving to Bigger Net Profits
Receive the net income you want. Break down big goals into small achievable tasks. Have a plan and be on purpose. Know how many appointments you must attack to succeed next year. You will use the Economic business model to set up your business for the next 12 months.
- Track lead generation and conversion numbers
- Simplify goals and compare budget numbers to successful agent benchmarks
- Fewer distractions through planned focused activities
- Improve your profit & performance
- Identify the motivation to keep you on track,
- Apply the focus and clarity to goals to convert your goals to reality!
For the Broker: “Moving to Bigger Net Profits” teaches the broker to inspire agents with a plan to achieve goals, run the numbers from a “net profit” goal all the way down to appointments needed to reach the goal and the marketing efforts necessary to produce the appointments. When a broker is able to identify the agents motivational “Hot Buttons” this leads to a coaching relationship that results in success. This is the session that teaches the leader how to find the motivation, affirm its connection to productivity and run the numbers to bring it to a net profit result.
Systematic Real Estate
Whether you are flying by the seat of your pants or you feel like you have it pretty well together, you can benefit from an extra proactive look at your systems. This a guided interactive discussion on what is working, why and is there technology to make it better.
- Better systems, more peace, bigger promises, more listings, happier clients and bigger profits
- The Latest in High Tech Real Estate Technologies
- Going Home with a New Working Plan and a New Outlook
Video Internet Marketing
Today it is all about video. Younger generations are choosing to watch instead of read. Agent trends are following in step. This is how to get started with an Internet presence in YouTube.
- Account Set Up
- Uploading a Video to YouTube
- SEO – Search Engine Optimization for YouTube videos
- Using the URL Address to Attract a Viewer
- Embedding YouTube Hosted Videos on your Website or Blog
- Video Camera and other accessories
This course is approved for 3 hours elective MCE credits for the State of Texas. TREC#03-00-034-23974
CRS 206 Technologies to Advance your Business
Mark Porter is a Senior CRS Instructor and is proud to offer CRS 206 Technologies to Advance Your Business.
Intermediate 2 Days: Today’s internet-enabled real estate market requires you to work faster and be more responsive than ever before. The ability to quickly access and exchange information – anywhere, anytime – can be the difference between making and breaking a transaction. The Technologies to Advance Your Business course guides you through a process for analyzing the technology needs of you business. Course topics focus on using technology tools that enable you to become more productive, increase profits, and differentiate yourself in the marketplace. This course combines targeted discussion topics, technology demonstrations, and engaging activities to prepare you to select the right technology tools and systems to advance you business.
- Social Network Marketing with Facebook, Linked & Twitter
- Connecting with Today’s Hi-Tech Internet Buyer
- 3 Things Your Next Camera Must Have & How to Better Use It
- Implementing Video in Your Marketing
- Blogging, Pod-casting & RSS Feeds for More Business and Better Communication
- Staying Connected Choosing & Using the Best Smartphone
- 10 Websites You MUST to Know About
- Contact Management System choices & Implementation
- Less Effort and More Free Time with Action Plan Systems
- All About Wireless Technologies
- E-mail Marketing & Communication systems
- The Latest Real Estate Technology Tips & Tricks
- Effective multimedia technologies for enhanced listing & buyer presentations
TREC
Profitable Social Networking
You are past the basics and need to cut right to profits in the social marketing arena. Get the Latest Tips on using Facebook, YouTube and the others. Get from lead generation to conversion and on to closing faster than Ever. Understand which sites, what is appropriate and the move from social network Time Killer to Profit Maker.
- New Ideas You Cannot Find in Your Local Market
- Leveraging Web 2.0 & Social Media for profit
- How to Use Facebook in Real Estate
- Creating & Using an Effective Facebook Business Page
- How & Why to Blog to create more closings and Happier Clients
- Blogging for more business, better communication & search engine placement
- Profitable Internet Marketing in Today’s Economy
- Connecting to Your Sphere of Influence on Facebook in an instant
- Organizing Target Lists in Facebook
- Hide those Irritating Posters & Applications
- Design a Better Business Page
- The Social Networking 7 pitfalls to avoid
- The Viral Marketing Way
- Instant content you can really Blog about
- How NOT to alienate your Sphere of Influence
- The Personalized, Professional and Marketing Friendly URL
- More Fans for More Closings
- Taking Advantage of the YouTube Marketing
- Video techniques, posting, e-mailing & sharing
- 5 New Websites you need to know about
- Appropriate Social interaction and content
Intro to Social Networking Live Video of Session
Description: Have you “Tweeted” today? Learn how you can enhance your social presence and boost your business bottom line by networking on the Web. YouTube, Facebook, LinkedIn and Active Rain are just some of the Web sites you need to be on to stay connected with today’s hi-tech buyers and sellers.
Blogging/Social Networking Etiquette
Description: Even though you’re not communicating face-to-face, a good blogger lives by “rules of etiquette.” You now have a global audience, and your blogging is public and accessible to anyone. Pick up important blogging tips on writing to engage interest, being respectfully opinionated, the dangers of “reply-to-all,” font size, business marketing and more. Knowing the rules of the blogging road will make all the difference to your blogging success!
Facebook for the Office
“Facebook for the Office” From lenders to Fast Food, why does every TV commercial and website today seem to contain a Facebook link or address? Is you company missing the boat when comes to the fastest growing segment of today’s buyers, GenX and GenY? Do you need a Social Network strategy to get in on the action? Learn how to put your office in the Social Network scene. Avoid the one irreversible mistake that cause you to start over again and save time getting out of the gate before the competition does.
- Build a Facebook business page
- Create and promote events for agents and consumers
- Stay organized and keep the time spent in perspective
- Establish report and connect to those generations left orphaned
- Building the Fan base
- What to communicate with the Fans
- Attain a Marketing Friendly Facebook URL
Facebook Faux pas
You are past the basics and want the Latest Tips on using Facebook. Get from lead generation to conversion and on to closing faster than Ever. Understand what is appropriate and the move from social network Time Killer to Profit Maker.
- Creating & Using an Effective Facebook Business Page
- Connecting to Your Sphere of Influence on Facebook in an instant
- Organizing Target Lists in Facebook
- Hide those Irritating Posters & Applications
- 7 pitfalls to avoid
- The Viral Marketing Way
- How NOT to alienate your Sphere of Influence
- The Personalized, Professional and Marketing Friendly URL
Connect with Mark Porter
Upcoming Events
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March 6, 2012Denton, TX
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March 29, 2012Plano, TX
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April 12, 2012New Braunfels, TX
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June 11, 2012Manhattan, KS
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June 12, 2012Manhattan, KS