For those of you who attended Agent Reboot in Dallas, you’ll recall that Darin Persinger with Productivity Junkies entertained us with his GoAnimate video creation (thanks Darin!). I know how challenging it can be for agents to get past the shyness of being in front of the camera, so I’m always excited to share the [...]

Fact: If you’re not using video in your marketing, you are behind the trend. Statistics show that 30% of people surfing the internet will go to YouTube, so if you’re not there, you’re missing out on an excellent FREE opportunity to promote your business. In my Video Internet Marketing course, I teach students how to [...]

As the New Year begins and you are considering ways to maximize your real estate marketing dollars, take a moment to read my latest article “Making the Most of Email and Microsoft Outlook“ published in the January issue of Arizona REALTOR Magazine. Wishing you all a healthy, successful and prosperous New Year!

Do you know what your customers are saying about you? In this tough market, it’s critical to pay attention to the online world of blogging, social networking and business review sites to stay on top of feedback about your business. With so many people using online sites to find or learn more about businesses and [...]

We all want to believe our e-mail messages are of the utmost importance, particularly when we are promoting our businesses. In reality, a message on our high importance list (e.g. the latest New Listings Realtor Newsletter) is not really of high importance from a recipient’s perspective. In fact, the end result of inappropriately flagging your [...]