A Realtor’s #1 Source for Business
How do buyers find their real estate agent? The number one answer is referrals! Both the NAR Profile of Home Buyers and Sellers and the NAR Member Profile agree that referrals are a real estate agent’s top source of business. In 2015, 41% of buyers said that they were referred by a friend, relative or neighbor.
Since we all have a finite amount of marketing dollars and time, referrals need to be first area where you focus your marketing efforts! Statistically, 33 transactions come from 200 people. Your sphere of influence should comprise of at least 200 people which include your family, friends, and neighbors! If you have not hit 33 transactions a year, then you have not yet earned the right to market outside your sphere of influence.
For more information on how to market to your sphere of influence, watch some of my previous marketing tip videos!
“The Importance of Marketing in Real Estate”
“What is the New Marketing Model in Real Estate?”
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